Ibrahim Abd El Al

The Association has established a wide campaign of public awareness in order to draw attention to the value of Water and the problems related to it (pollution, scarcity, management, etc…)

The campaign is composed of:

1- Awareness sessions in schools at the country level.

The Association presents general information on water availability for man use on the planet and its unequal distribution on different regions of the world. Then attention is drawn to the existing problems on water issues in Lebanon, and the solutions expected. A brochure is distributed to students, in which the importance of the citizen’s role in protecting this wealth and saving it is underlined and practical hints are given for saving water in their everyday life. Students are urged to think of water as their right and impose the message on the value of water to people around them. Youngsters are asked as a feedback to come up with new ideas on how we can save water in our everyday life.

2- Awareness sessions in municipalities, local associations (with special emphasis on women’s associations), local communities…

The Association stresses on their role and responsibilities in spreading the awareness among their community.

3-Awareness campaign on the pollution of the Litani River

In partnership with the Litani River Authority, the Association organizes sessions for municipalities, civil society associations and schools in the Basin of the Litani River. A Powerpoint presentation, dealing with the concept of pollution in general, and the pollution of Litani River in particular is delivered to the attendees. A brochure is distributed that stresses on the role of the civil society and citizens in reducing this pollution on the river. Click here to see the Brochure

4- Documentary film

In order to increase awareness, the Association has produced a documentary film on Lebanon’s most important river: The Litani River.
The documentary presents a general overview of the characteristics of this river, its importance as a main resource in Lebanon, and the hydro-electrical and irrigation projects achieved and yet to be achieved on this river.

5- TV spots

The Association has produced 4 TV spots of 30 seconds with a message “Water is life – don’t waste it”.
With the support and recommendation of the Ministry of Information, all national channels showed the films.

World Water Day 2010

The Association of the Friends of Ibrahim Abd El Al produced a 30-second TV spot on Water quality.

This film, with a recommendation of the Ministry of Information which backs up the Association, was broadcasted on all National TV channels in Lebanon, as part of the Awareness Campaign.

The broadcast took place during the whole month of March with a special focus on the 22nd of March, as a celebration of the World Water Day.

6- Stickers

The Association has printed stickers with the same message of TV spots: “Water is life –don’t waste it”.
With the collaboration of the Federation of Tourism Syndicates, the Association distributed these stickers to the restaurants, hotels, summer resorts, and the Rafic Hariri International Airport.
Further more, the Association will distribute to governmental institutions, schools and private companies.

The objectives of the awareness campaign are:

To establish a global movement of citizens with interest in Water

To raise their awareness and commitment in water related issues; to educate and inculcate in the people new habits and behavior aiming at preserving Water Resources.

To foster the participation of the public in efforts to promote the conservation, protection and prudent use of one of our most precious assets: Water.

Advocacy for Water:

As part of its advocacy actions for Water Resources, the Association organizes field trips on the Litani River project to decision makers, diplomats and officials.